Today I participated in two Zwift events, a social ride and a race. The social ride was one hour of pedalling at a comfortable pace trying to keep to the same speed as the group. Rather than trying to be as fast as the group I was trying to pace myself to be within the peloton rather than riding off. Social rides are amusing because you start on the peer and wait for the counter to get down to zero and when it does you go from being on a home trainer in the real world cycling on a home trainer in the virtual world to cycling on the roads of Watopia.
“The pathology of social media is all about loneliness” Social media professionals take the weekend off. Twitter users use hashtags so that their content can be found without being followed. Everything is turned towards discoverability rather than commitment and conversation. Social media practitioners know that people aren’t listening attentively so they repeat and repeat in the hope of a click or two. Hashtags are just a way of pretending that a conversation has had an audience.
Once again I was out in the rain walking around a city. Once again I was looking downwards and then up. I was also looking around and navigating through a city I have been to before but only for a meal and on my way to another place. I went there for a blogobar event many months ago. More recently I went through the city on my way to a Via Ferrata near La Chaux De Fond.
Forget the term new media, it’s passed, it’s gone. Today’s key word is social media. What this term means is the following. Any medium that encourages conversations via new technologies, whether twitter, blogs and podcasts or forums is a social media. It is the idea that authority has disappeared. Rather than be talked to by the content producers a dialogue is formed. Liana Lehua of Girls gone geek.tv for example started following me just as I was listening to her talk on another podcast than your own.