Facebook disengagement by those I know has become so serious that I have decided to take a break from the social network myself. For many years this was a network of people I knew and spent time with in person. It has school friends, uni friends, activity friends and social media friends. For many years it was a place to socialise, share events and images. From the moment Zynga polluted Facebook with Farmville the conversational aspect of the social network degraded.
Social Media and the Human Return on Investment, because contrary to popular belief we use social networks to socialise, not to shop. As we grow older and more mature our close network of friends changes and evolves. We go from school friends to university friends and then to professional friends. In the process we move from a village to another village, from a town to another town and eventually from one city to another.
Adam Aron, CEO of AMC recently made a generation of cinema non-goers angry with him when he said that he would allow texting to take place during projects. My generation, previous generations and the generations of the future complained on social media. Getting an audience to film screenings requires an understanding of what they prefer to do instead. In the “Golden Age” of my cinema going life I would go to the cinema up to three times a week.
I have been active on the World Wide Web for two decades, two thirds of my life. Half of that time has been spent as a twitter  user. I was among the first to use the service and I saw it go from being a curiousity to being the most popular conversation tool around. When twitter was young the iPhone was in it’s infancy and data plans did not exist.
Instagram is a photo based social network that allows two types of users, ego-maniacs on one side, and explorers on the other, to share images of interesting things they see and do. Some people share beautiful mountain images and others share images of their trips to Paris, Rome and more. I share images of Via Ferrata, climbing and a number of fun sports. The ego-maniacs share images of themselves in as many places as possible.
I have two opinions about sentiment analysis technology. The first one is that social media have already suffered greatly through the actions of social media marketers, PR professionals and “internet famous” individuals. This technology could lead to broadcasting without a human bothering to listen as the human is replaced by algorithms and data analysis. This will benefit data analysts. I do feel encouraged by another aspect. Automation. Social networks such as Twitter, Facebook, Google Plus, Instagram, Flickr and others will be self monitoring.
According to a New York Times writer, Narcissism and the World Wide Web are increasing. “Narcissism is increasing…”
If our egos are obese with amour-propre, social media can indeed serve up the empty emotional carbs we crave. Instagram and the like doesn’t create a narcissist, but studies suggest it acts as an accelerant — a near ideal platform to facilitate what psychologists call “grandiose exhibitionism.†No doubt you have seen this in others, and maybe even a little of it in yourself as you posted a flattering selfie — and then checked back 20 times for “likes.
I wanted to write about Social Media and the Lizard brain. My experience of information technology and Social Media is that it is a great tool for people from different backgrounds to come together and have a calm and logical conversation. Some people believe that “we need a social media with heart that gives us time to think.” I strongly believe that the culprit is not social media but rather the way people are taught to think in general and how the stigmatisation of online interactions has led people to feel negative when using social media.
You can tell when someone joins a social network by what they think the network is for. I joined twitter in 2006. No one knew what the network was best at, eventually everyone decided to use it as a conversation tool. When people understood how dynamic conversations could be the network grew. The author of “What if Twitter Died“wrote this: “it can’t seem to stretch beyond its celebrity, celebrity follower and tech roots.
Ben Thomspon wrote, “How Facebook Squashed Twitter”.  The article looks at social networks from a marketing point of view. I like conversational social networks. Social networks by their very name are for conversations. They are about connections and they are about friendship, collaboration and more. In its Golden age twitter was a social network to establish new friendships with people we had yet to meet. It was a great tool, especially in places like London where the community of users was big enough to be interesting.