Algorithms

Years ago, when we were on web forums with a dozen or more people we knew each other. Over time web forums and chat rooms became bigger, as more people adopted the World Wide Web. In the process we went from being part of several niche web forums to being part of MySpace, Friendster, Google Plus, Facebook, Twitter, Jaiku, Plurk and plenty of other sites.

As the number of people on these networks grew exponentially, so our social networks grew exponentially. We went from being part of a forum, to having friends, to followers, to more. In that time our friends were our social network, and more talkative individuals were, the more engagement, and intimate our relationships became. Within this context I mean intimacy, in that we knew how we thought, how we felt, how we lived, what we worked on and more.

It’s easy to say “You get awful recommendations because of the content you watch on Youtube”. I could say that very easily, but I don’t accept that premise because I took a Bachelor of Arts in Media Studies and I learned to think about deeper topics. I thought about media ownership, control and the theme of power without responsibility. It’s a book about the Press and Broadcasting in Britain but the concepts apply globally.

Recently I have been thinking more about trolling. I have been thinking about why, I, and others, appear so negative or toxic on social media. I believe that one reason for this is that algorithms drive conversations and popularity, rather than time devoted to social media, and conversationalism.

Return on Investment Then and Now

By this I mean that if I spent 20 hours on social media in 2006 or 2007 I would have spent 20 hours watching conversations between friends, and friends of friends. Today if I spend twenty hours on social media I may see three or four posts by friends, and hundreds from groups, and that are chosen by algorithms. The result is that the social circle that I built in 2006-2007 was a tight knit community of friends.

Today I spotted another clear sign that modern social media are toxic and unhealthy. I see this through the boy sober movement.

A new trend is sweeping TikTok: #boysober. Its rules? No dating apps, no dates, no exes, no hookups. Thousands of women are uploading videos describing why they have gone boy sober and extolling its benefits.

In my opinion this is a clear demonstration of why algorithms are so awful on social media. For me this illustrates that with algorithms social networks become unusable for close personal connections. The reason for this is that when you’re competing for likes, comments and re-shares you’re forgetting about the core purpose of social media, for human beings. The ability to connect with people that do not live in the same village or town that you live in, and to stave off loneliness.

According to a recent article YouTube will use AI to direct the content that people make, how it looks how it sounds and more. In so doing YouTube will be even less interesting.

AI tools will also begin informing what kind of content creators make. A new AI feature in YouTube Studio will generate topic ideas and outlines for potential videos. The AI suggestions will be personalized to individual creators, YouTube says, and based on what’s already trending with audiences. Additionally, an AI-powered music recommendation system will take a written description of a creator’s video and suggest audio to use.

If you want to see how unhealthy social media is just look at this story about DMs on Instagram. Now if you want to DM someone that you don’t follow they can send just one text message.

Imagine, you’re a user of Instagram. You’re following friends, family and colleagues. Now consider that every fourth post is by someone you don’t know anything about. Now imagine that you see the influencers several times a day, every single time you refresh your feed.