Tech Related

The idiocy of the Hashtag

Every day I am reminded of the Idiocy of the Hashtag. Twitter is a conversational medium where the more we converse the more addictive the social network becomes. Every single @ reply was a reaction to what we said or shared. Connections between users were strong and so the network effect took twitter from being a strange experiment in 2006 to being a social network from 2007-2009. In those days we engaged with people directly. Social media marketers, people with families and other priorities came to twitter and decided that they would indoctrinate people in to seeing twitter as a broadcast rather than conversation tool. Broadcasting did away with the conversation. It replaced the conversation with buzz words like ROI (return on investment) and other buzz terms. From a conversational medium where everyone talked directly to everyone else these “experts” hijacked the conversation and encouraged the use of the hashtag. The hashtag took person to person communication, encapsulated it in a hashtag and neutralised the individual to individual communication channels. Individual to individual communications are what makes all social networks addictive. If I believe that someone wants to listen to me, to talk, to exchange ideas then I am likely to make time for them, to read what they have to say, to create a personal connection. That personal connection had me travel to Paris, London, Geneva, Lausanne, Lille and other destinations. Imagine that twitter was still a conversational medium. Imagine that we established personal connections with the event organisers. Imagine that instead of a hashtag we were talking with the twitter account of event organisers. Imagine for a moment that twitter was seen as networking, that socialising on this network was not seen as a waste of time. Imagine that it was seen as a wise investment of time. I was at two international events last month in Geneva and I had my laptop and a data connection (or two if we count event wifi). I could have listened and live tweeted the events and I could have engaged people socially. I could have engaged with the panel and the speakers. They want me to use a hashtag. I refuse to use hashtags because a hashtag is not a conversation. A hashtag is metadata. Metadata should be used to help with threading but should not be the conversation. The conversation, comments and thoughts should go directly to the organisation. The impact of a conversation is far stronger than a hashtag. A hashtag is solitary, is lonely, is disjointed, fails to engage. We see it’s weakness every time an event takes place. I was at one event where I saw that the hashtag only appeared in tweets by the event organiser. The only other place it appeared was in retweets. If you work as a social media marketer you need to engage with people. You need to get people to reply to your tweets, not tweet a hashtag. Event twitter accounts should serve as a conversation hub. They should trigger groups of people at the event and following the event remotely to converse, to share what they think, what they do, who they need to help them. There are two strengths to twitter that very few people use. These are the ability to connect with like minded people before an event, so that by the time you meet them in person you can proceed with a collaboration rather than small talk and secondly to connect with other people after an event, to establish more personal connections. Remember that twitter is a 140 character medium. Twitter is great for short conversations and quick updates. It lacks in substance when it comes to sharing content. Facebook, Google Plus are better when what you have to share takes more than 140 characters. Facebook and Google Plus allow you to build connected communities in a way that is impossible on twitter. Both Facebook and Google Plus have threading, have topic separation and more. They are modern web forums. Twitter is a chat room. Use the web forums to have threaded conversations around specific events and panels and use twitter to establish personal connections with event attendees and others. Yesterday Twitter decided to allow people to follow 5000 twitter accounts. “While it’s entirely possible to see a lot of activity when you’re following 2,000 accounts, the 5,000-user limit increases the chances that you’ll see something interesting.“ Social network stickiness relies on familiarity and a personal connection. If you follow 5000 accounts there is an excellent chance that you will fail to personally engage with any of these accounts. As a result twitter will be the place you visit because of hype rather than personal interest. Twitter is a conversation medium that has identified itself as a broadcast medium which is why there are so many spammers present today. It has encouraged people to have millions of followers, it has encouraged people to follow other people whom there is no chance of personal engagement. They have encouraged their user base to listen rather than interact. Look at the million follower accounts and how they idealise this, rather than the more manageable 300 person limit. Three or four years ago there was some discussion on the number of people that individuals could know well and that number was low. They said that we could get to know about three hundred people well. This means that if we’re on twitter we should not follow more than three hundred people. We should follow those whom engage with us. We should make time available to those who make time available for us. We should make sure that we have personal connections with as high a percentage of those we engage with in social media as possible. When twitter was still a social network and twitter celebrities were still normal people we could converse with iJustine, Sarah Austin, Chris Brogan and many others. With Seesmic we could connect with Scoble and Le Meur. In the early days we could create warmer connections because there were fewer of us and attention was not as costly as it is today. Essena O’Neill is one of the people who came to social media too late. She managed to have more than half a million followers which is fantastic for the ego. Half a million followers would make most people happy.

Lensational - Empowering Women through Photography.

From Friday to Sunday this week SIGEF2015 took place at the Batiment des Forces Motrices in Geneva Switzerland. This event was organised by Horyou, a social network for social good, where people were connecting and networking, discussing how best to help people with various projects around the world. Living in the Western World we hear and see selfies of friends and many images of food, autumn and things they find appealing to look at. Lensational is a project to bring photographic equipment and photography skills to people around the world. They recycle cameras, resell cameras, conduct photography training and sell photographs. They are looking for camera donations from both private individuals and corporations so that they can resell these cameras at an affordable price to those who would otherwise not have access to digital cameras. Women are then taught by NGOs and photographers about photography and this is seen as a means by which to empower women. Some of these images are then sold internationally to provide these women with additional income from stock photographs. Photographs by Marginalised Women. Photography is a pleasant and enjoyable way of understanding daily life. It provides us with moments or instants from people’s lives. In these images we can see how people live and how they have fun. It is a window in to their world and now that technology makes it possible sharing our day to day lives has become easy. We no longer require National Geographic, GEO and other publications to show us how other cultures live. We can now gain access directly with these people. It also gives marginalised women an opportunity to represent themselves.

E-bikes, autumn and the changing seasons.

One evening this week I was walking in the countryside at the foot of the Jura enjoying the evening when I walked by a couple. They were sitting on a bench looking across some fields towards the Mont Blanc, the Alps and of course the Lac Léman. Leaning against the bench were two e-bikes with good suspension. It made me think about retirement and free time. It encouraged me to think about the freedom and pleasure of exploring the landscape on a bike without having to make the same effort as if you were on a conventional bike. I thought of the range it would offer and the gradients you could climb. It would in essence give you the freedom of a car with the practicality of a bike. Of course there is a barrier to enjoying this pass time and that is the price of these bikes. In Switzerland they cost as much as a scooter. They lack the range and flexibility though. Electric bikes, in relation to road bikes are in fact cheap. [caption id=“attachment_2551” align=“aligncenter” width=“484”]Enjoy some freedom, swap your car for a bike for two weeks Enjoy some freedom, swap your car for a bike for two weeks[/caption] I already alternate between a car, a scooter and a bike and with the change in weather I prefer the comfort of the car or the speed of a scooter. If it’s raining then I would much prefer to use the car. It is a shame that they have this promotion at the end of the pleasant season. If they had this promotion at the beginning of summer then I would have taken advantage of it. I will take this option if they offer it next year.

A chevreuil in 4K

Yesterday I went for a walk around the foot of the Jura and there is an enclosure where deer are kept waiting to be slaughtered for meat. As the Chasse season is coming up this park might not be as busy. This video was shot using the Sony Xperia Z3 compact. The image is a little blue for my liking. I look forward to testing the Xperia Z5 compact with it’s improved sensor and new image stabilisation technology. I have no 4K monitors on which to assess image quality at the moment.

Sony and Crosscall Mobile phone advertising

The Sony Xperia Z5 compact is for women who blog about fashion and the Sony Xperia M5 is for baristas who dream of owning a sports car but can’t quite pay for it yet. These adverts will never hook me in to wanting their products. I’m the type of person who lives in the countryside and spends his weekends in the mountains on adventures. I want the Sony Xperia Z5 because of it’s fast autofocus, it’s new technology and it’s 4k recording technology and new image sensor. The geek press gave me information about the device and that’s what woke up my interest. Marketing to geeks is all about the specs and the technology. Marketing to normal people is about “This is the lifestyle you have and this device will survive it”. In the land of Sony people live in cities. Now to contrast with crosscall.   Crosscall make rugged strong mobile phones and their advertising is more in line with my own lifestyle.In the space of one month I shattered three screens on two phones. Two of those screen shatters were as a result of playing Ingress. In one case I stood up and the phone slipped from my lap on to the floor, bounced and then fell down again. It fell about two metres and the screen became unresponsive. In the second case I tripped on a step and fell with my hand rotated so that the screen took the impact rather than my wrist. I was so disgusted with myself for the incident that I was tempted by the Crosscall Odyssey+. The phone is rugged and would probably survive such a fall. It has excellent battery life but it’s data connection leaves to be desired especially when playing location based games like Ingress. Crosscall advertise their devices as rugged, for the adventurous among us. They use runners, surfers, climbers and snowboarders as brand ambassadors. It’s through one of Xavier De La Rue’s posts on Facebook that I learned of the brand and that my curiousity was peaked. The Crosscall Odyssey+ is a niche device. The Trekker X1 has a better chance of appealing to a broader audience.   I love that devices by Sony and Crosscall are being advertised as weatherproof now. As an iphone user I liked that Lifeproof provided me with weatherproofing. I appreciate that brands are making their devices weatherproof by default. Soon it will be possible to throw people in to pools without warning once again… once autumn and winter have left place for next summer, of course.

Netflix provides a better opportunity for documentary content distribution than Discovery

In the 1990s when satellite distribution of television content was in it’s infancy we got a satellite dish and I would watch the Discovery Channel from the start of the broadcast day to when the programmes were played for the second time that day. By watching so many documentaries I learned a lot about the world. I watched Mythbusters, Lonely Planet, Modern Marvels and many many other documentaries. It is only ten years later that I stopped watching Discovery. By that time I was no longer in the family home and so documentary viewing was more restrictive. Whilst at the University of Bournemouth and the University of Westminster I did take advantage to watch as many documentaries as I could find. The dissertation I wrote during my third year of studies was about the documentary genre. I had an academic reason to watch these documentaries. It was no longer a hobby. Aside from the selection of Discovery channels and University VHS tapes documentaries can also be found on national and European channels. I am thinking of Temps Present, Passe Moi Les Jumelles and other factual programmes and current affairs content. These documentaries fit within a specific format to be broadcast at the same times every week. We then have artistic documentaries like those broadcast on Arte, shown at independent cinemas, festivals and more. These documentaries are not adapted for mainstream viewing. They fill a niche. They are sometimes hard to watch and other times so niche that aside from those with that passion or interest no one will ever watch them. The Discovery Channel network broadcasts set documentaries at set times on set channels for a set number of hours per day. Viewers can either watch documentaries as they are broadcast or on demand. As PVR arrived viewers could shape their viewing habits around their lifestyle rather than the other way around. Discovery channel documentaries have two serious flaws, that as a documentary professional cannot stand. The first of these is commercial breaks. When I watch content I want to watch it from start to finish. I don’t want it to be interrupted because it means that for two or three minutes I have to find something else to do. This could be a serious trigger to people having a laptop or tablet with them when watching TV. The second very big flaw with Discovery TV documentaries is sensationalism and repetition. I found that when watching hour long documentaries on Discovery television channels more than half of the time is spent repeating what has happened and what will happen with very little content left over. You will spend an hour watching a show that could have been over in just 24 minutes. This is an excellent way to lose viewers. Netflix is a video on demand platform. This platform makes available all of the content it has licensed to it’s customers. This content is ready to play within seconds and has no adverts. This is great for content creators. It means that they can spend more time moving the story forward. There is no need to worry about viewers starting to watch a show half way through. It means that if you have a 42 minute slot you can spend 52 minutes telling the story. This is great for content creators. The flaw of Discovery Channel documentaries and commercial television in general is that they make mediocre content and then add adverts every few minutes. This means that a mediocre programme will be watched from one commercial to another before the channel is changed. They live under the misconception that sensationalism and excited narration will keep viewers. It has the opposite effect, at least on me. Netflix allows you to watch the BBC Blue Planet and Planet Earth documentaries with no adverts. This gives documentary makers an advantage. Imagine watching Planet Earth documentary episodes that are 52 minutes long with an extra 15 minutes or more of adverts thrown in. For this reason Netflix is an excellent documentary distribution platform.

Comment on "The BBC is under threat because its success challenges market ideology"

Imagine for a moment that television did what other industries did. Imagine for a minute that every program you watched was so good you wanted to pay money for it. If people want to pay money to watch it then your content is valid and worthwhile. Commercial peak time television is rubbish placed to fill the space between adverts. As a result when people say “TV rots your brain” and “Television is a waste of time” and “Television makes you dumb” they are for the most part right. I’m thinking of those endless copycat programs. There is little program diversity on commercial television. I love specific BBC content. I enjoyed watching DR WHO which is rather low brow. I also love the output by the BBC natural history unit, so much so that I have bought all of these documentaries. I used my dissertation exploring Cousteau and Attenborough documentaries as an excuse. The BBC is a cultural icon of what Great Britain stands for. It produces thousands of hours of radio and television content. As the article points out people listen to 18hrs a week of content. I used to like listening to the From Our Own Correspondent podcast/radio program but have lost the habit as I have changed from one mobile phone operating system to another. I also listen to more audio books instead.

The Fitbit Charge HR

Best Fitness Tracker - Nov 4, 2016

Fitbit also good fitness tracker. It’s a kind of fitness tracker i have seen. Longibility battery performance. It show us Heartbeat and blood pulse. That’s why we can take next step of our health fitness. Fitbit is good. It also a Best Fitness Tracker to good to best useable tracker. Wish you Best health fitness.

The Fitbit Charge HR

The Fitbit Charge HR is one of the better heart rate and step counting solutions out at the moment. It allows you to keep track of your steps and heart rate twenty four hours a day for a little less than a week between charges. It is a wrist worn activity tracker that detects whether you are walking, running or climbing up a hill. I tested it over a period of weeks while hiking, doing via ferrata, cycling and sleeping. As a result of the test environment I was informed by the device that I had gone up 250+ floors in a single day. That’s when I was playing on a via ferrata or two. I also tested it while I was sleeping. It automatically goes in to sleep mode so there is no chance of you forgetting. As it tracked my heart rate while I was sleeping I saw that my resting heart rate could be 47 beats per minute. As I challenged myself with a 1000m hill climb on a bike followed by via ferrata and hiking my body became fatigued and this was reflected in my higher resting heart rate. It went up by four or five heart beats per minute. When I was using the Fitbit Charge HR I had it automatically tracking my heart rate but you can choose whether it is on/off or automatic. I kept it on automatic. When you take off the tracker the two green led lights stop blinking automatically after a few seconds. I liked having the Fitbit Charge HR for a few weeks and liked that it tracked my heart rate and showed me how many floors I went up. As I spend a lot of time in the mountains though the results were skewed. The biggest weakness with the Fitbit Charge HR has to do with the regionalisation efforts by Fitbit. I live in Switzerland and until recently I had the site in English. For a few weeks I have had to switch languages between french and English several times. I wrote a tweet to get a response but they asked me to send an e-mail. I sent an e-mail detailing the problem and then they asked me to detail what the problem was. The problem is that I am in the French speaking part of Switzerland, my laptop and phone are set to English and the app and website default to German. Due to their regionalisation efforts when I sold the device as planned I did not replace it and went back to using the Fitbit flex. As both straps for the Fitbit flex broke I carry the sensor in my pocket. As a point of reference my primary fitness tracker is the Suunto Ambit 3. When I cycle, swim, do via ferratas or hike that is the device that is tracking my progress and overall fitness level. I also pair it with Strava.

Amersports and Sports tracker

Today Amer Sports announced that it has bought Sports tracker. Sports Tracker is an application that I have been using since I had the Nokia N95 8GB. I used it on symbian, iOS and Android devices over the years. What I love about this app is the way it displays information about the work out. It gives you several screens while you are exercising with the option to select which information you want to see most. [gallery columns=“2” ids=“2305,2306”] Once you arrive home and synchronise the workout with the web interface you can see the information displayed above. You can choose whether there is a topographic map, a normal map or satellite imagery. It is simple and intuitive to read. Suunto make devices that I like using. I have used the Suunto D9 diving computer, the Suunto D4i diving computer, the Suunto Ambit 2 and the Suunto Ambit3. Suunto dive computers are small diving computers that you can wear in day to day life. When you are passionate about diving this is nice. The Suunto Ambit family are more interesting for people who do land based sports. I used the Suunto Ambit 2 and 3 when doing via ferrata, hiking, cycling and other sports. The advantage of these fitness watches is that they have long battery life. This means that you can be active for two or three days before worrying about the battery dying. In this respect they are far better than mobile phones for fitness activity tracking. Suunto products and Sports tracker do not communicate natively. Suunto products synchronise with movescount. From movescount you need to export the GPX workout files and import them to Sports tracker. I would like to see Suunto devices communicate directly with Sports tracker. In my eyes the best option would have been for Sports tracker to buy movescount and for them to take over the web interface for Suunto. They both provide interesting web interfaces and combining the two would have been mutually beneficial. Time will show whether Amer Sports with links to sports tracker, precor and Suunto will come out with an interesting amalgamation of the three products/services. I look forward to finding out.