Forcing people to be active daily with Stories
Facebook and Instagram both have “Stories”. Stories are temporary vertical pictures and video that are only available for a limited amount of time before they are backed up and saved for retrieval once you request your data.
In theory, they are a fantastic way of sharing life as it happens without worrying about something embarrassing being available for an extended period of time. In practise, they are a way for Facebook and Instagram to force users to be active every day if they do not want to miss out on what their friends are sharing.