Many years ago I liked to get mags. I would look at the choice of mags every time I was in a magazine shop. I would even buy some every so often. Eventually I stopped I stopped, not because my desire to get mags was gone, but because the return on investment imploded.
You would buy a mag, flick through it, read a few articles, and in the process realise that more than half of the mag wa filled with adverts.
In the 90s, people found it fun to share chain letters. At the time, this was something new to many of us, so we found them fun. We received and then passed them on, but over the volume of chain letters become a torrent of spam. The letter is fun the first time you see it. If twenty people forwarded it to 20 more, then we’re speaking about four hundred e-mails.
There is an easy to solve problem that Twitter has yet to correct. Spammers create an account and send @username hyperlink. This type of spam would be tremendously easy to eliminate yet twitter does nothing of the sort. A simple filter would be enough to prevent such posts from taking place.