Social Media and the Human Return on Investment, because contrary to popular belief we use social networks to socialise, not to shop. As we grow older and more mature our close network of friends changes and evolves. We go from school friends to university friends and then to professional friends. In the process we move from a village to another village, from a town to another town and eventually from one city to another.
According to a New York Times writer, Narcissism and the World Wide Web are increasing. “Narcissism is increasing…”
If our egos are obese with amour-propre, social media can indeed serve up the empty emotional carbs we crave. Instagram and the like doesn’t create a narcissist, but studies suggest it acts as an accelerant — a near ideal platform to facilitate what psychologists call “grandiose exhibitionism.†No doubt you have seen this in others, and maybe even a little of it in yourself as you posted a flattering selfie — and then checked back 20 times for “likes.
I wanted to write about Social Media and the Lizard brain. My experience of information technology and Social Media is that it is a great tool for people from different backgrounds to come together and have a calm and logical conversation. Some people believe that “we need a social media with heart that gives us time to think.” I strongly believe that the culprit is not social media but rather the way people are taught to think in general and how the stigmatisation of online interactions has led people to feel negative when using social media.
Every day I am reminded of the Idiocy of the Hashtag. Twitter is a conversational medium where the more we converse the more addictive the social network becomes. Every single @ reply was a reaction to what we said or shared. Connections between users were strong and so the network effect took twitter from being a strange experiment in 2006 to being a social network from 2007-2009. In those days we engaged with people directly.
Zuckerberg Tops Vanity Fair’s 2015 List of Disruptors Every successful social network first establishes a friendship network where a tight knit group of people interact with each other on a very frequent basis. In the case of facebook it was uni friends interacting with uni friends from the same campus. On twitter it was people in the same time zone conversing with people in the same city as themselves. It eventually led to face to face meetings and a new network of recognised friends.
Recently I have found mainstream anglo-saxon media much harder to tolerate. A few years ago I went to see 90 films in 9 months. I had no TV and the World Wide Web wasn’t quite as accessible then as it is today. For years I could watch BBC World from the moment I woke up to the moment I went to sleep. I also read articles and blog posts. I can’t stand the hollywood film output anymore.
Jacques Yves Cousteau’s documentaries would have done well in the social media age, especially if the social media age moved away from profit and money. Imagine that social media companies such as Facebook and twitter were Not For Profit Organisations and imagine that instead of having advertisers they had sponsors. The quality of content and discussion would increase and the time wasting element that so many people worry about would be gone.
When animated gifs were new and overused on geocities they were tiring. They were used by people whose homes are surely filled with kitsch. Facebook, with it’s declining user engagement decided that it would join the “me too” bandwagon. As a result of this we will see a noisier unsociable feed. Twitter has made retweets confusing today. When something is retweeted or commented on you want to see the relevant tweet with the comment.
From the 1970s to 2007 we had threaded conversations through bulletin boards, forums, groups and other centralising discussion points. For a brief window of about two years conversations became so captivating that people wanted to meet in person as strong friendships were established. By 2009-2010 the threaded and personal conversations between web users was hijacked by “social media” marketers and so the speed of conversation and quality of interactions collapsed. In it’s place hashtags would replace user engagement with quick metrics.
Facebook engagement has declined since farmville distracted people away from conversations and towards mindless interactions with games, the sharing of tabloid content and emotional posts. These changes have had an adverse effect on social networks and the way in which we engage with people. I have noted a shift away from individuals towards following “celebrities” and “thought leaders”. Rather than interacting with 300 people on your timeline, becoming engaged and getting to know people well we have moved to a “yelling to be noticed” model.