McLuhan

“The simultaneity of electric communication, also characteristic of our nervous system, makes each of us present and accessible to every other person in the world. To a large degree, our co-presence everywhere at once in the electric age is a fact of passive, rather than active, experience. Actively we are more likely to have this awareness when reading the newspaper or watching a tv show.” Marshall McLuhan - 1964

We had to listen to three hours of this subject today and discuss it. It’s amusing how the discussion focused on the iPhone, iPods, and what apple, in general, was doing. Several years ago I was downloading music and copying it to minidisc in the days before the mp3 player and iTunes. It was a time when bandwidth constraints were greater therefore patient people would get the content they desired. Over the years bandwidth increased and BitTorrent and other software came which made the experience much faster.