Many years ago I liked to get mags. I would look at the choice of mags every time I was in a magazine shop. I would even buy some every so often. Eventually I stopped I stopped, not because my desire to get mags was gone, but because the return on investment imploded.
You would buy a mag, flick through it, read a few articles, and in the process realise that more than half of the mag wa filled with adverts.
Recently I spent time on Twitter and Facebook and I was reminded of that horrible feeling you get when you’re looking for posts and tweets by friends, to interact with, and see crappy adverts instead. Imagine if you walked into a pub or conference and instead of having personal conversations you were harassed by marketers rather than human beings looking for a human connection.
The reason I dumped FaceBook and then Instagram is that I got tired of not only feeling that I wa wasting my time, whilst making myself feel lonelier, but on top of that someone else was making a profit from me being lost in the time wasting corporate social media landscape.