Communication

Trees are currently turning green on the Jura. Leaves are growing and so the colour of the Jura is shifting from brown to green at last. Trees suffer in Summer at the moment, due to the lack of rain. That lack of rain results in them changing colour sooner.

Yesterday I went for a run in between two lots of rain and I was lucky. As I arrived home rain started to fall on me. Within minutes I could hear lightning and the rain started to fall heavily. I was lucky. I timed my run to be right in between two lots of rain. It would have soaked me if I had been unlucky.

“The simultaneity of electric communication, also characteristic of our nervous system, makes each of us present and accessible to every other person in the world. To a large degree, our co-presence everywhere at once in the electric age is a fact of passive, rather than active, experience. Actively we are more likely to have this awareness when reading the newspaper or watching a tv show.”

Marshall McLuhan - 1964

Marshall McLuhan was well known for a period because of the theories he developed but over time he went into disrepute as people lost interest in his ideas. When the Internet and a new form of interaction with it, the World Wide Web came to be so McLuhan’s theories would once again become more relevant, at which point people began reading and studying his works, adapting them to this day and age.  I particularly the quote above. “makes each of us present and accessible to every other person in the world” describes twitter succinctly. When you have some free time later in the day take a look at twittervision and you will have a graphic representation of what McLuhan was talking about.