In 2006-2007 when Jaiku and Forums had threads, these made conversations flow. When Twitter was a chatroom conversations flowed too, until the arrival of the hashtag. The issue with the hashtag is that it brought in people who are toilet social media browsers, rather than habitual social media participants. I could have written users, but that is part of the issue with Social Media and Utilitarianism.
Two decades ago, back in 2007 or so I thought about the conversation about ROI for PR firms, brands and more on Twitter and every time I asked, “But what about ROI for human beings, normal users?
In the golden age of social media I went from tweeting with a pseudonym to tweeting with my own name. This was as true on Twitter as on Facebook. There was a sense of community that meant that we were safe to use our own names, rather than nicknames.
That age ended in 2020 when normal people, isolated by lockdowns, became familiar with Twitter and other social networks. In 2020 I was flamed more than once on Twitter, and eventually became private, after using a pseudonym.
I had and have reservations about Bluesky. I worry about the venture capitalists funding the site and I worry about the community on the site. Today I wrote a post that was meant to show empathy but it got me flamed. The flames were just two posts, but that flame is enough for me to deactivate my account, at least until the flamers have given up.
I was flamed like that on Twitter in 2020 or so, and on the Fediverse more than once, which is why I almost gave up on the Fediverse.
I have spent the last day or two playing with Bluesky and I believe that it has potential, At it’s base it’s like Mastodon, but with less anarchic user base, and fewer trolls. This could be because I haven’t spent weeks using it yet.
Threads has a good community and good community tools but it’s part of the Facebook empire and within a few weeks adverts will appear and that will drastically feel the look and feel of the social network.
For some people the mass X-odus from Twitter to Bluesky is fantastic because it means that the community is growing and that by growing it means that more likeminded people will arrive. The flipside of this is that with a million new users per week, and growing, that’s a huge influx. That influx is bad news because for every decent person there are changes that the amount of trolling will increase.