Apple Pure Vision and the Immersive Experience Opportunity
Memorable VR experiences
AR/VR and XR have been around for years, if not decades. The most unique VR experience I was involved with was people wearing an immersive headset whilst snorkelling in a pool to experience being “weightless” whilst watching an immersive video.
The second most interesting video 360 experience was a ZDF volcanic explosion where you could watch a volcano explode, as if you were in Pompei. You could follow the projectiles as they flew by you. You could watch the pigeons take off and fly away.





