User Generated

Instagram has become user-generated content with adverts every fifth post. We went from following friends and their life to following personalities within our field of passions. I follow climbers, photographers, and friends. By following strangers, the timeline has become less relevant. This is especially true about following influencers. Influencers don’t share their life. They share adverts. They share an illusion, a dream, an ideal. In so doing their posts lose value because they are no different from adverts.

Google Local Guides and I are mutually beneficial. I love to go up to the mountains and document their beauty and Google Local Guides needs images and reviews. I have been sharing images with Google Services for several years but it Google Local Guides is relatively recent. When I was added to the program they had already included several of my contributions. [caption id=“attachment_3053” align=“aligncenter” width=“660”] One Hundred Thousand views[/caption] The images that you see below are from Via Ferrata and hikes in Switzerland.