America

Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost.” … Source As updated handsets spread and ad effectiveness measures are perfected, worldwide advertisers’ spending on mobile will pass $19 billion in 2012, eMarketer predicts, up from about $3 billion this year.

There, it’s been done. I’ve been to the 86th floor of the empire state building and looked down without getting fear of heights or anything.