Yesterday when looking at YouTube over lunch I noticed that they now show six videos at a time, compared to the 20-30 videos they used to show, back in the good old days. This means that you have six videos to choose from. The algorithm is cutting down our choice constantly from 30 videos down to 20. and now 6.
## Pigeon Holed
If we watch one channel’s content then that content will be shown exclusively until we grow tired of it, and then we will have to choose from a dozen or less content creators. Sometimes videos will appear in three or four categories. It’s hard to browse when there is so little choice.
## Plenty of Choice
In the days of renting DVDs for a night or two we would go into the shop and there would be a few recommendations but then we could go into the library and search for a while, trying to find content by genre, mood or more. Today that browsing experience is getting worse.
When I look for something to watch on YouTube or Netflix and Prime I want to have a real choice. I want to see a breadth of choice within a single screen. I don’t want to be forced to watch what algorithms force people to watch. If you recommend content because it’s popular, but it’s popular because it has been pushed on people, then it is not popular. It is spoon fed. The algorithms are cheating us and content creators. We’re being cheated because we have no choice, and content creators are cheated because they are invisible.
## The Paradox
What I liked about YouTube is that it provided us with a breadth of content to choose from. We might have browsed for a few minutes and skimmed through thousands of videos but we had real choice to find ideal content. Now, with six videos being shown at a time we’re forced to pick out of six. This isn’t choice. This is scarcity. Thousands of hours of content are uploaded to youtube every minute and yet the algorithms get everyone to watch the same thing.
The problem is that I don’t know what I want to watch for half an hour to an hour so I don’t have key words that I want to look for. If I’m forced to see six videos, rather than browse, then I’m likely to give up rather than search. Usually we look at YouTube and similar sites to discover new content.
## Prime
YouTube wants us to pay for prime but they take our ability to choose. They use algorithms that, because content is pushed on us, become worse and worse with recommendations. We can give feedback, but not proper feedback. I sign up for Prime, enjoy it for a few weeks, and then it becomes toxic and I take a break. The algorithms pigeon hole us, rather than learn about us.
## And Finally
I love the medium of video. I love well produced content. I love content of a certain type. Google’s algorithms looks at users and recommends the content that it would give to teenagers to 40 years olds, and vice versa. The recommendation engine knows our age, and our viewing habits over a decade and a half. If people are worried about privacy, just look at ads and YouTube recommendations and you will realise that algorithms know nothing about us. Algorithms, by now, should know that I hate sensationalism. I realise that hating sensationalism is sensationalist. The point is that if recommendations for content are bad, then we are likely to take a break.
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