Richard's blog

Tag: Europe

  • Mobile spending

    —

    by

    richard
    in ,

    Reading Time: < 1 minuteImportant for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and…