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Creative Bloom wrote about the shift back to personal blogs. They wrote about how people are shifting from social media back to self-owned personal websites. This is good. People are tired of social networks they build up and enable being sold off to people with different moral codes. Twitter is one example, Instagram is a second, and WhatsApp is a third.
As each of these sites is sold, and bought, so our investment in time and effort is wasted. We saw the Reddit protests of a year or two ago and we see the brain drain from Twitter, as well as the pressure to quit X.
The reality is that Social Media has an abusive relationship with its users, as was highlighted by the shift to the Right by Twitter, but also by the reason for which so many people are fleeing Instagram.
Facebook and Instagram feel like tabloids now.
Federated Content
If we migrate back towards self-hosting our content, then it is more important than ever to ensure that we have tools to make it available via ActivityPub. This is where federation plays a key role in making us visible.
Good for Google
At the same time this is good for Google because as people rely less on Google, and revert to web rings and hyperlinks, so the need for search engines to help organise this content becomes key.
Decentralised
By having our own sites again, and by belonging to web rings, and by sharing our posts via ActivityPub we are reverting to a previous age of social networks, where we link between sites. We are no longer on monolithic sites like Facebook and Twitter. We revert to a collaborative environment.
The Invisibility Push
Twitter was compelling before hashtags because when we invested our time in conversations we had a return on that investment. When we invested our time on Instagram, and adding friends we saw more posts by friends, and they saw and reacted to ours. Since the shift by Social Media towards influencer culture social networks have degraded on Social Media.
I resumed blogging because I was wasting time on social media, I was spending hours on Twitter, FB, and Instagram with little to no return on investment. That’s the ‘USER ROI’ I often promote. Human beings need to get a return on investment in social networks, not just influencers.
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