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Recently I have been toying with the idea of removing Google Ads from my site and adding a donation option instead. This escalated, when, yesterday I was seeing ads in the admin panel of my wordpress blog. Ads are disruptive enough for users, with full screen invasive ads that require you to acknowledge the ads, as well as others that take up the lower third of the screen.
These ads bother me so much because they’re impossible to see subconsciously. They’re not passive. They’re invasive. On quite a few sites the ads are so invasive that it interrupts your browsing experience. What makes this so bad is that we choose to give free reign to place ads as Google sees fit, but rather than place discrete ads that are noticed subconsciously they want ads that stop us in our tracks.
Initially ads would be inserted in the blog feed so that every few paragraphs or every few posts you’d see an ad. Now they interrupt your browsing experience on every single page load. Not only do these ads disrupt the browsing experience, and encourage people to browse away from our pages, losing views and interest but they don’t generate any income anyway. We’re bugging people for nothing.
Google is getting the long tail income from all those disruptive ads, and we’re providing a bad user experience to those that browse to our site, rather than read what we write, in feed readers.
Recover Revenue From Ad Blockers
It gets worse. Not only does Google Adsense spam us in our admin panel but it wants us to pester people to turn off ad blockers. People turn ad blockers off in the first place because of how obnoxious they are. If an ad fills your entire screen you’re likely to turn ad blockers on. If ads take up almost all the screen you’re likely to turn ad blockers on.
I used ad blockers on YouTube because I didn’t want to see a minute of adverts before watching a video for ten seconds before deciding that it’s crap.
A Need for Better Adverts
When I use Twitter I block every advertiser I see. Anyone that advertises on Twitter deserves to be blocked. I hardly use ad blockers because I do want websites to benefit from my visits.
iOS App ads
When I use several iOS games I sometimes watch ads to speed up game progress but in so doing I get frustrated that the ads last for thirty seconds to a minute, and that they’re for spam games, rather than fun games. I call spam games those that require you to watch crappy adverts to progress, and that pay for ads for you to play games that are so awful that they need ads, rather than word of mouth to gain users. Ads are barely ever for something useful or desired, despite “we want to show you personalised ads”.
Looking for Advertisers
I currently write blog posts every single day about a diversity of topics. That I have written daily for 317 days or more should be a selling argument for encouraging brands to pay me directly for placing ads on my blog, rather than taking the easy “Google Adsense” route. If my blog was niche I could target specific brands or companies, but because it varies from day to day I could find a number of advertisers, or ask for donations. It depends on how pro-active, or passive I want to be. Google Adsense was a good option but now it has lost steam.
And Finally
With what I have learned over the last few years I could take control of how Google ads are displayed on my site, to make them less disruptive. It’s simply a matter of taking the time to tweak the layout to display ads in a way that I am content with. If I switch my blog to Hugo then the change is very easy to make. With WordPress it will take a little more time.
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