Category: advertising
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Avoiding User Generated Content With Adverts
Reading Time: 2 minutesInstagram has become user-generated content with adverts every fifth post. We went from following friends and their life to following personalities within our field of passions. I follow climbers, photographers, and friends. By following strangers, the timeline has become less relevant. This is especially true about following influencers. Influencers don’t share their…
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Martyn Ashton – Road Bike Party
Reading Time: < 1 minuteA Film by Robin Kitchin Produced by Ashton Bikes These bikes are used to cycle over three thousand kilometres during the Tour de France and here it’s being used for what mountain bikes are usually used for. At least it’s a light bike. To see the out-takes.
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On advertising and how it has degraded the viewer’s experience
Reading Time: 2 minutesAdvertising and documentaries don’t mix and this is especially true in the US. When you have ad breaks every 5-10 minutes telling a story is impossible. You have to think of the people tuning in half way, and you need to think of those leaving after just one ad break. As a…