narrowcasting

Thanks to cheaper cameras, cheaper editing systems and cheaper means of distributing video content automotive narrowcasting has become an entertaining way to cover the subject. Everyone knows about Top gear, the flag ship of automative journalism and mischief but there are dozens if not hundreds of lower budget and fun alternatives. One of these alternatives is by Motor Trend, an automotive magazine that provides written reviews of new cars and other automotive news.

1.1 The three months to the end of December 2006 (Q4) saw over 1,000,000 net household conversions to digital television (DTV) in the UK, following on from 800,000 additions in the previous Q3. Growth was driven by another strong quarter for digital terrestrial television (DTT), with total sales of DTT equipment reaching 2.4 million. 1.2 The digital cable and satellite platforms also added over 300,000 households between them during the quarter.