lowest common denominator

When animated gifs were new and overused on geocities they were tiring. They were used by people whose homes are surely filled with kitsch. Facebook, with it’s declining user engagement decided that it would join the “me too” bandwagon. As a result of this we will see a noisier unsociable feed. Twitter has made retweets confusing today. When something is retweeted or commented on you want to see the relevant tweet with the comment.