augmented reality

Apple Pure Vision and the Immersive Experience Opportunity

Memorable VR experiences AR/VR and XR have been around for years, if not decades. The most unique VR experience I was involved with was people wearing an immersive headset whilst snorkelling in a pool to experience being “weightless” whilst watching an immersive video. The second most interesting video 360 experience was a ZDF volcanic explosion where you could watch a volcano explode, as if you were in Pompei. You could follow the projectiles as they flew by you.

Staring at phones in the rain once again...

Once again I was out in the rain walking around a city. Once again I was looking downwards and then up. I was also looking around and navigating through a city I have been to before but only for a meal and on my way to another place. I went there for a blogobar event many months ago. More recently I went through the city on my way to a Via Ferrata near La Chaux De Fond.