If you follow chatGPT and AI courses you will often come across the term “Prompt Engineering”. Prompt Engineering is the art and science of writing instructions so that AI understands what you would like to do. With time and practice you can be as specific as you like. You can fine tune your request until you get precisely what you are looking for. **The Limit of chatGPT. **
“As an AI language model, my responses are generated based on a mixture of licensed data, data created by human trainers, and publicly available data.
I am old enough to remember a teacher writing on a board or piece of plastic for an overhead projector. “Why don’t you just give us photocopies of what you’re writing instead of asking us to copy down what you’re writing. “Because you will remember it better if you write it down.”
At the time this seemed stupid and a waste of time. Years later I think that we could have been taught to take summarised notes rather than literal notes but that isn’t the point.
Time for a new discussion to take place. Reading time. Do you read through articles or do you skim them. Is reading the headline enough or do you read every word of the article? I ask because in the age of chatGPT and GPT3 I would ask the same question as I asked about social media.
If you want to discuss ROI for businesses and PR firms or advertisers then you need to discuss ROI for users too.