Print advertising and google

The way we’re consuming information has changed completely. i see the freesheets as doomed and look forward to the day when more and more people have ipod touch like devices. I want to see a world where you select the news and information you consume as you’re on the room rather than before setting off. Already I’ve got a taste of the future (although to the occasional few it’s the present). Apparently google is looking at an advertising model that would see kiosks print out magazines with adverts tailored specifically to  the reader’s needs. Personally I don’t see the interest anymore as this seems like an old media strategy within a social media future. Most of the media I consume is in portable form, whether it’s a podcast, video content or other. It’s fed to me via RSS for processing at my own speed. Where is the relevance of such a patent when print is becoming less and less relevant?